THE PRODUCT MANAGER'S PLAYBOOK

A collection of best practices that product managers can consider to manage products better.

DISCOVERY

Peak-End Rule

Users' recollection of their experience is heavily influenced by the most intense point and the end of the experience, which should be considered when evaluating feedback.

DISCOVERY

Law of Validation

Assumptions must be validated with real user data to avoid building the wrong product.

DISCOVERY

Law of Divergence and Convergence

Effective discovery involves exploring a wide range of ideas (divergence) and then selecting the most promising ones (convergence).

OPERATIONS

Law of Technical Debt

Unaddressed technical debt accumulates interest, making future changes more costly and time-consuming.

OPERATIONS

Law of Customer Retention

Retaining existing customers is more cost-effective than acquiring new ones, so operations should focus on customer satisfaction and loyalty.

OPERATIONS

Law of Feedback Loops

Short feedback loops enable faster learning and improvement in product operations.

DELIVERY

Brooks's Law

Adding more resources to a late project will delay it further due to increased communication overhead.

DELIVERY

Iron Triangle Law

In product delivery, you can fix two of the three constraints—scope, time, and cost—but the third must be flexible.

DELIVERY

Law of Early Testing

Defects found early in the development process are cheaper to fix than those found later.

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